The Gevalia Cup competition and the whole Kona Coffee Cultural festival is a throwback to a community celebration that we sometimes think has been lost in America, like neighborhood Fourth of July celebrations (instead of centralized pyrotechnic extravaganza's). At its core it is genuine, fascinating, widely diverse, remarkably grass roots, with a touch of kitsch thrown in, all wrapped in sincerity as it promotes the worlds greatest coffee in the worlds most serene location. So they even have a Miss Kona Coffee and runners up, complete with crowns and sashes, who are constant ambassadors throughout the weeks events. Above they stand in fascination as one of the judges explains the judging process to them.
The Gevalia Cup event takes place at the Ourigger Keauhou Beach Hotel on an open lanai overlooking the ocean, casually elegent but deadly serious. A local group of musicians performs beautifully intricate Hawaiian melodies of impressive measure, the lead singer employing the signature falsetto in the high notes of classic Hawaiian song.